In the past, didn't Tesco do something like "we're taking orders until date X, and however many orders we get, that will be how many records we press." If my memory serves and they did indeed do that in the past, did they call that "preordering", or was it sold under some other banner? I seem to remember one of the Genocide Organ releases being marketed like that. Which, of course, meant that it was instantly out of print and collectible.