Quote from: Johann on February 08, 2021, 01:28:57 PM
This idea of "normal" people attending the show is entertaining to me. Once they knew what the average sound was did they stick it out for the show? If so, they probably weren't that normal hah...but Hospital has been a hipster label (not necessarily by design or anything) for the quite a few years. It's both an easy entry/jumping off point into a fair amount and don't they do a bunch of beat stuff now?
Concerning Berghain, there´s a lot, but really a LOT of people who would see whatever show / dj set / performance just to be able to step in the club and live the "Berghain experience". Can sound silly, still the potential this place has to attract people, and to sell a perfectly designed product, from the imagery to the experience you have within the club, is incredible. By the way, the day Hospital production was hosting the event, the Panorama Bar (2nd floor) was hosting another event, way more "approachable", so probably most of the people who "by error" went to the Hospital night, drifted probably on the 2nd floor afterward.
Hospital Productions has a very vast catalogue and not exactly a clear leitmotiv, so yeah I understand what you mean. Nevertheless, I keep on having big respect toward Dom Fernow and I´m secretly hoping that one day, he will set up an Akitsa show in Berghain, maybe around 5:00/6:00 AM, full dressed in black shirts in front of a super-high, super-polite crowd of techno-kids-whatever: would be one of the most satisfying shows of my life!
QuoteAlso, regarding people that want to set up shows but have no scene, the solution is simple. Diversify your bills, like sure, it's not the same as having all PE or HN, but you'll end up with more people. Some people might be interested in the other and start experimenting themselves. That's the trend in Detroit at least, can go from some kinda stoner dead esque band, to ambient type stuff, to skingraft...stack the harsher stuff later into the evening, with a bigger audience you'd be able to get better pay for artist that are touring and who knows, you might pull some like minded people out of the woodwork.
Absolutely, I agree. Diversification brings for sure some results in terms of people attending, but for me is very important in a show to have somehow a "red wire" connecting all the acts / project, to have a substantial uniformity but with different artistic expressions.