HARSH noise - early mentions?

[FreakAnimalFinland]

We all know who coined Harsh Noise Wall, but I have no idea when exactly term HARSH NOISE was being popularized?
As examples,
When looking old ads of Mother Savage Noise Productions, it sometimes says POWER ELECTRONICS, or POWER ELECTRONICS - HARSH NOISE.  Grey Wolves and their labels could list that "industrial - power electronics - atmospheric - harsh", "harsh industrial noise" and all sorts of variations around it.

Looking at old euro catalogues, Artware and Tesco, noise gets mentioned a lot. Occasionally "harsh" is mentioned too, but it is hard to find any release that would be called bluntly HARSH NOISE. Even Pain Jerk is just harsh electronics or bands like Macronympha may be called power electronics and stuff like Discordance, Dagda Mor, Deathpile all may be called "power noise", that perhaps was just combining noise and power electronics, not referring to what later became known as "power noise".

I recall I made essay on noise in school back in mid 90's, impressing teacher with name dropping John Cage, but back then, with the limited knowledge that I had, I wrote about harsh noise, that besides the SOUND, it was also reference for substance. At the time, getting MSNP stuff, Ramirez, BLJ, Bizarre Uproar, Murder Corporation, Taint, and so on and on, it kind of seemed logical that HARSH was not only sonic category, but also presentation and themes. It wouldn't be like you'd call every highly distorted noise as "HARSH NOISE"... although, this must be purely my own perspective and not about what it really was.

My conclusion of harsh referring also to content and packaging was abandoned over the years.

It is still curious question, when one first time started to see popularity of HARSH NOISE as term in use? When it started to take over meaning as NOISE was something very different from HARSH NOISE?

With kind of re-defining the noise, looking at the history from our perspective, it may be hard to track down anything more than personal experiences, since what we call things now may be different what it was called back then.

Earliest memories of getting exposed to term and what it meant in contrast of power electronics or "noise"? Or for the younger generations, situation may be that it was kind of always there, meaning exactly what it means now? 

[FreakAnimalFinland]

Now, curiously there is article about "naming noise" in Korm Plastics second ANNUAL book. Its written by Nick Soulsby, who I recall is at the moment doing TNB book, but has history of writing about bigger rock bands as well as Coil, Lydia Lunch, Swans, Thurston Moore and so on.

Piece deal with when genre of NOISE was named. Just like my original question above, it just takes it even bit further! Noise was being used as adjective of all things noisy or noisy qualities of music, or used as adjective for unwanted crap, but when there term noise appeared first as name for "style".

They dig into terms like experimental music, what it meant, when it was popularized. What French protagonist meant with it, what Cage meant with it. They go through the coining term industrial music and power electronics. Finally they are getting closer to noise, but still TNB is known as "anti-music". In article, RRRon gives credit for GX of The Haters for being active in discussion that there should be something we call this stuff that already exists, but is not really what formerly used terms mean. It is curious thing, that NOISE, is so obvious. Just one word saying what it is, but how long it took to really be term of loose genre. Exact moments of usage remains mystery, but already by 1985, there is self proclaimed KING OF NOISE in Japan, who has been doing noizu for years. Japanese usage of word is also acknowledged in article.

Not much noise content in this book, but wide variety of music essays, articles and such.