I remember, when back in times of Freak Animal magazine, I commented many of the tapes I got as promos as "average american noise". And people were hurt. I told, it's a compliment. I mean, the "phenomenal" and "undisputed landmark" may sound better, but I do believe, that especially many of the hardcore noise heads, they don't want to listen the brilliant unique masterpieces exclusively, but they also want to hear what else is around. And while you may argue X is the best, sometimes you notice you actually listen it less than some of the stuff you rated "average"? At least what I think.
I mean, if ZM reminds of this Dis-crust trend 15 years ago, one could say many probably listened them more than Discharge itself. And I got friends, who admit Slayer is the best of thrash metal, yet they never listen to it. It seems just pointless to listen Reign in Blood, when world is full of great... ehm.. yet average thrash metal. Which is STILL very inspiring compared to the bad and the worthless.
One looking at definitions of "average", it would say for example "lacking special distinction, rank, or status"
Within noise, there are plenty. Within modern PE especially, there is plenty. You distinct bands from another perhaps merely based on vocal style, and sometimes not even that? Listening compilation, could one point out who is who? In case of unique bands as Incapacitants, Con-Dom, Genocide Organ, Whitehouse, Sudden Infant, Runderstirn & Gurgelstock, etc etc.. one could recognize these bands simply by listening unlabeled mix tape given to you. From modern bands, there are groups like Prurient who has distinctive way of vocals, keyboards, style of noises. Shift, who goes to deep with synth minimalism and unique way of vocals, Bizarre Uproar, who's vocals and methods of looping & sounds may be imitated, but you recognize when you hear the real deal. And list could go on, yet, if we talk about the topic at hand, what if, someone gives you anonymous mix tape compiled of Deadline material? What is someone pulled clips out of the dozens and dozens of MSNP re-issue tapes and you'd have to figure out what is what, and which is good and which is not. What is you'd receive RRRecycled tape, which doesn't say the artist name, but merely RECYCLED? And so on. It may be very good listening experience, but there might be plenty of average. Doesn't stand out. Doesn't have any special distinction why this material is by ____ and not by ___?
I recall this interview and later discussion with Lasse Marhaug, who clearly is one of the modern masters of noise. And he said, he may not recognize piece he made. When someone plays piece of recording, it basically could be anyone. I mean, it may happen to me, if I hear lets say 10 seconds from most unmemorable piece. But if I hear a track, I do hear did I make it or not. I find it pretty honest to admit, that due sheer amount of material, and due nature of such traditional noise blast, a lot of it, doesn't have anything unique.
I know, people have this urge of being special and unique, but it's about the time to snap to reality, and if you want to be more, maybe better work for it than day dream. If one thinks its enough just plug the distortion to white noise source, one has to face, even if it may be good to listen to, it really is average part of faceless mass of sound.
So... the best of the average faceless mass of sound?