I don't really know if you can explain it well enough to others, you can kind of describe it as industrial music that is a lot more far removed from the traditional aspects of industrial "music", like it's more minimalist or stripped down to the rawest form and so much so to where the concept of it being labeled as "music" is being debated or questioned as a whole. I also feel like the listeners of noise didn't choose to listen to noise, but rather noise chose it's listeners. I've tried very hard with other metalhead folk, who seem to be the next of kin for a possible interest and literally nobody I know can genuinely say that, hey! I really enjoyed this, where can I find more of this! I feel like often with noise you're all the way in or not so much, as it's not really your cup of tea so to speak. I remember when I first got into noise it was an immediate obsession and that is true for most us I'd imagine. It becomes something you're really into or probably not at all and not to say others who first heard it and dismissed it won't return, maybe they weren't ready, but maybe one day they will be! I think if there was any time that there could be more open mindedness to noise that the time could be now, especially with a lot of the more crossover appeals these days.