There might be other topic for it, but above mentioned thing is related to discussion I had recently with other label. I expressed my critic towards consumerism in noise. He felt we all consume and entire life is consumerism. In a way yes, but, there are many ways to see it. I don't personally think the act of actually buying something is even the most negative one. In music/sound, I rather reject the "non material consumerism", where lack of physical material and fast pace has made possible that people would routinely consume previews, soundlinks, whatever. It is no news that psychological promise that the next will bring "fulfillment" is accelerated so fast in non-physical realm that cycle of consuming is beyond any sense. Becoming kind of theoretical experiences. "Yeah I checked it out, didn't like like it", may be 10 seconds when there was no desire to commit to anything.
This related to topic of "doing the research" that even as listener, I don't feel there is any sense in just clicking through buttons, pouring in stuff (audio), unless I have done some sort of research on it. What is this, who is this, why I should be checking it out? Some dude from south american sending link to glitch beats. WTF? Instant delete. Dude sending me link "check out my bandcamp". Why? Who? What? Almost without exception, if you follow link, it has nothing to do in what I would either care for or be even remotely interested. It feels as if there is correlation. Someone who created material for a purpose, that may be mostly creation of sound, but something more, has sort of invested his persona and put purpose in it, in other ways than guys who will spam you whatever sound came out of their gadgets.
It is somehow totally different kind of scenario of being handed out noise tape at gig or something. Most likely artist has idea what he is doing. He has done legwork that is required for having this item done. He might have idea that I may be interested in it to some degree. As example, you could get handmade tape of THE DAY OF THE ANTLER. No manifesto. No lyrics. But... the whole thing radiates that it is about something. There is a drive. There is desire and purpose for it. Suddenly I got a feeling, I'd really like to know more about this. What is the hidden qualities, subtle references, the spirit of release that is not very obvious, except that obviously there.