It's hard to tell which topic one should post in as there are two for comics... guess the other one could be used for Superman & Donald Duck as Mikko specified this wasn't for that. But lately I've been reading a lot of Grant Morrisons comics and he's certainly avantgarde (as in forerunner) in the field of hero/adventure comics, especially his excellent Superman and X-men storylines. I guess his own scripts (Invisibles, The Filth, Flex Mentallo) are generally more avantgarde/weird, but I like it when he's staying in the more traditional genre while really pushing the boundaries of what can be done with it. Also Frank Quitely is probably one of my favorite "traditional" comics artist ever.
I read Paying For It as well, I'm not overwhelmed but it was pretty good. In the beginning of the book it's pretty exciting, the discussions with friends, probing the world of prostitution etc. but after a while it becomes more counting out all the different girls he sees, "this one is attractive", "this one is ugly" etc. On one hand it's a strength that the book is so thorough and not overly dramatized, but at some times it gets a bit monotonous.
It's also strange how Brown really doesn't want to portray it as a sad/negative story, because I think it's hard not to take it like that... not regarding the issue of prostitution so much as the storytelling etc. He writes in the notes that he's unhappy with the title because it implies he's "paying for it" in a more metaphorical way (bearing the consequences of a mistake), but the monotony of the storytelling, the bleak minimalism of the art and the way he never depicts the faces of the girls (which he only seems to do to protect their identities) gives the whole story an undertone of melancholy for me. I like the style of the book but I feel like it conveys kind of the opposite message that Brown intends... reading the notes I also get the feeling that Brown is mildly autistic or something.
The design of the book is great, as always with Drawn & Quarterly, I totally prefer the thick book in A5 (?) size as opposed to a double size, half as thick book.