The Guardian offers up serves like that daily to take advantage of the huge number of hits they know they'll get. Just today, there was an article on how Kim Kardishian's arse being represented in the media is racist, and an article on how women who don't like feminism are stupid because they take pictures of cats with signs.
By the way, the writer of that Thomas article claimed on Twitter she wasn't being too serious - the classic "get-out-of-responsibility-free" dodge.