Understand the perspective of this, but I've settled my mind on the question because I'm tired of saturation and keeping up. I don't seek out much that's new, and often try to cut down on much that's old. So, for me, not just reliable names, but reliable releases are where it's at. Especially with Harsh Noise. Fortunately, the more PE styled projects tend to keep their releases to a necessary minimum. Some names - Eleh, Radigue, etc. - I'll seek out if I can based on what I've got, but to me they qualify as neither "big" or "unknown", if you understand me (that stated, I've refused to get Eleh's latest release because it's a hundred dollar 12" limited edition vinyl. Price and format are another important minimum of mine).
It's not that I'm not open to new things, and I wish nothing but the best for newer projects, but it'll take something particular for me to want to seek it out, and fortunately that only happens once in a while (Kevlar being the most recent instance).