This american label has been putting out stuff since 2010. More than 40 releases, including 5 issues of New Forces zine. Been following their activities probably from around beginning. At first I may have foolishly labeled it under american noise what comes and goes. Perhaps the mid 2000's wave of pop-up noise tape labels and endless amount of projects was the reason.
However, New Forces has shown consistent and strong spirit and basically every new tape on it's discography is well justified addition. While typing this, I'm re-listening USA harsh noise compilation: Action/Discipline / Orgasmic Response Unit / Legless / Unpenis.
Some days ago I commented Pyrox tape on Knurl topic. While I was not too excited of Rodger Stella & Scant collanboration tape, I could hear how people of such style will be very satisfied.
What are good things of New Forces tapes, is that they are compact, neat, regular cassettes. There's pretty much zero gimmicks there. They don't imitate some old era, nor they seek to look like some other label. At least I don't see that. Just does sharp and decent presentation of tapes, with good quality sound and material. What is even better, is that label lives up to its name. New Forces barely relies on veterans of the genre. Among 40+ releases, you find like one Ramirez (Werewolf Jerusalem), one Macronympha related, couple Knurl related items... but that's about it. What New Forces offers, is literally some of the very best harsh noise of guys who have yet to become routine careerists, hehe... This is very visible in New Forces zine, which pretty much oozes enthusiasm. People who are excited of noise making and excited of noise listening.
Despite being sort of semi-old timer myself, I find it utterly positive to browse magazine where guys are not jaded, bitter or nostalgic, but simply excited about good stuff. Those releases what I don't find particularly exciting on the labels discography, I feel are relevant in process of building scene. Giving chance to some currently active up&coming group, even if they aren't yet fully developed to greatness.
It's simply trusting the gut instinct that there will be more and better, if it's cultivated a little bit.
So, I simply conclude: Hail New Forces! I strongly recommend to check out bunch of their tapes before it's too late to obtain them.
