back in the 1990's as a young lad of the northwest I was introduced to such bands as Barkmarket and Chavez by folks I met from the midwest and were told that was noise for them.
I had already gotten into Antioch Arrow, Clikatat Ikatowi, Heroin, Swing Kids, Universal Order of Armageddon (still in my mind an insanely great band), The VSS, Rye Coalition, etc And those bands changed everything between my relationship to my guitar and sounded amazing, especially for the time period (massive grunge NW)
I still have most of all of those precious records in my collection. To me that was noise early to mid-1990's