There is always a lot of people, who will have some sort of reasoning why people listen to stuff, what is supposedly the wrong reason. Be it band who comes from Japan, bands who has swastika on tape cover, band who has grotesque porn in cover, or someone happens to be woman, band what is old and therefore only gets attention because of nostalgia, etc etc. And conclusion is that "people wouldn't care about if it was just the music".
Yet reality remains that it hardly ever just music, and it doesn't need to be rational. Something caught our attention, while dozens of others didn't. As I'm not in facebook, nor take part in other forums (after noisefanatics ended don't see much noise talk elsewhere), nor I follow any "indie media", so I was quite unaware of any hype surrounding Pharmakon album. Seen exactly zero comments, haven't seen on noise/industrial labels lists etc.
I have personally felt that Pharmakon sound has always been plagued by too obvious digital effects, and has very clean "line in" sound. Sometimes even glitchy. However, I'm curious to check out full album if there are qualities that allow to get over the style sound. I'm quite sure it improves greatly in live situation with loud & dirtier sound.
I think any noise band who manages to cross over the tiny circles of noisescene - by whatever means - is welcomed! I'm sure some people were cautious of Merzbow being promoted to metalheads by metal label, but ended up contributing strongly to creation of new generation of noise fans.
