It depends how it's looked at, and what one accept to be part of "noise". In europe, all sort of rhythmic stuff has been quite popular always? You look labels like Ant-Zen or Galakt Horro and whole "power noise" kind of thing.
Certainly there is bunch of stuff like Lust For Youth and some Posh Isolation things, but still those are kind of minor things compared to noisy electronic music of all sorts of danceable qualities.
That some project gets few features in Pitchfork and plays couple festival gigs doesn't much qualify as "trend"? It may be sort of fad, where a large population and is collectively followed with enthusiasm for some period, but it's over soon. Novelties gets this attention pretty easily for simply bringing something "new" to specific group. One could say same of "black noise", where someone inserting vague black metal aesthetic to noise has gotten more enthusiasm and attention than for doing something "usual". Someone who did tapes when nobody else did. etc..
One could say that many kinds of things create small "micro trends" in noise and despite quite marginal as it is, dance elements probably just get more attention as it is more easylistening for larger amounts of people.