I have been trying to formulate what exactly I think about the role of packaging. A lot of people seem to see packaging as part of the release that has durable value, and I never felt like that but couldn't quite understand why. Now I think I finally managed to pinpoint it. I will start with an old anecdote:
- What is the difference between installation and performance?
- Installation is when you shit on the doorstep, then ring a bell. Performance is when you ring the bell first.
To me, packaging is more akin to performance - it is meant to be experienced once, when you receive the item and open it for the first time. It is an act of transitioning from state before experiencing the tape/CD/vinyl to the state after. It is supposed to be only-once experience that sets the right tone for the first listen, perhaps changes your expectations and gives additional background that makes appreciation of that listen deeper and fuller. I am always very excited when I open the item for the first time, but never ever I returned to any packaging, no matter how interesting or intricate, again.
With this in mind, self-destructing packaging makes utmost sense - it is designed to be experienced once. It is a performance, not an installation.