I voted the second option. But it's not entirely correct. In general, I listen to music to hear good music and content, well that comes on a second place. As the guy from Galgeras once said: if you're a great poet, but you just can't write music, you'd better publish a book.
However, I really like bands who are into something with conviction. Which is why I do like Der Stürmer, I do like their music, but I do also like the fact that they are absolutely serious about it, unlike certain other bands with whom it's not always clear whether they're serious or they're just doing it for the shock factor, even while I might not completely agree with their points of view. The same way I can also listen to some Crust Punk, when it's great music and their conviction and passion is clear.