Quote from: FreakAnimalFinland on October 27, 2024, 08:56:01 AMAs huge as this fest seemed (judging on bandlisting, the names and the numbers), it is curious that without following IG, I didn't even have idea it was happening. I was talking with some Finn noiseheads who mentioned "I heard FLAW Fest went very nicely" and I was first thinking is it some sort of Flow fest spin off or something. Then seeing couple of comments on SI forum about it. I don't think I saw anything on S&W forum either. Of course, success of the fest displays he is doing the promotion right way and works, but I tend to think that besides aspect of promotion in terms of "selling tickets", there is something in the leaving mark in search-able public internet. IG stories come and go fast
How the fest was promoted was curious. Seems like it was only on Instagram and the fest's blogspot (plus a couple ads on WCN podcast). By all accounts it was a success with 150-200 in attendance, so perhaps just basing promotion on lineup names alone was enough, but I had multiple tickerholders write me asking if I knew anything about the fest, if it was still happening, if the promoter was legit, etc. because even they hadn't seen any updates months after buying their tickets. I know Roman wouldn't do something half-assed and clearly should have been trusted all along (and again, the lineup was truly formidable), but part of me had earmarked the fest for potentially disappointing turnout given the lack of wider promotion — I'm glad it was such a success without reliance on a large promotion campaign, but a bit strange that "usual" promotion routes like forums (was there even a Facebook event?) weren't tapped. Maybe the turnout could have been 200+ as a result?
