The first time I ran into this was with the Su19b demo. They weren't the first, but they were my first. They sent a master cassette and ten J-cards. I dubbed and sold. They then re-supplied J-cards as they sold out. With digital means now available, if physical copies are in demand, the artist, or label, could send the sound files and images to regional distributors and let them create the physical artifacts. DIYness was always about being smart with resources and using the available tools in crude manner.
Forget about the mainline and the fast lane; the edge of the glide is all that is of value. The true skater surveys all that is offered, takes all that is given, goes after the rest and leaves nothing to chance. In a society on hold and a planet on self-destruct, the only safe recourse is an insane approach...We're talking attitude. The ability to deal with a given set of predetermined circumstances and to extract what you want and discard the rest. Skaters by their very nature are urban guerillas; the future foragers of the present working out in a society dictated by principles of the past. The skater makes everyday use of the useless artifacts of the technological burden. The skating urban anarchist employs the handiwork of the government/ corporate structure in a thousand ways the original architects never dreamed of; sidewalks for walking, curbs for parking, streets for driving, pipes for liquids, sewers for refuse, etcetera, have all been reworked into a new social order. —John Smythe, a.k.a. Craig Stecyk, from the "Dogtown Chronicles," Skateboarder magazine, 1980.